Many who start businesses are inventors, engineers, technicians, service professionals...and they aren't that comfortable with sales when they begin their entrepreneurial journey.
So they make a major mistake...they outsource it.
They hire some high falutin' sales rock star. Or worse...they hire a wannabe sales rock star.
Some...actually contract the work out. They rely on outside sales reps, or distributors, or appointment setters.
And truthfully, these are all good strategies, as long as you do it right. Unfortunately, many don't.
Join Michael as he explains how to avoid the major mistake most entrepreneurs make.
