Embracing Digital Disruption
Now, we’re all told we need to embrace digital disruption to thrive in the 21st century. But how can legacy companies and new startups blend both digital and traditional business functions to achieve long-term competitive advantage? That’s the question my guest today set out to solve in his new book, The brains and brawn company, venture capitalist and Stanford Graduate School of Business lecture, Robert Siegel shows that while important digital is only part of the answer, it’s not never the only part the only answer. In fact, many, many large companies are successfully countering young upstarts in new creative ways while startups are learning a thing or two from the legacy businesses, Robert Siegel has done extensive research on companies such as Google Schwab ABN Bev stripe, and Survey Monkey. It’s my great pleasure to have him on the show today. Welcome, Robert.
