Many entrepreneurs believe if they can create something so true...so perfect and excellent in many ways...the whole world will come flocking to them.
It's this false belief which leads many otherwise promising businesses to fail within the first or second year.
As is often the case, it's not the product or service that has failed, it's the marketing that let them down.
And, many times it's because the entrepreneur fails to understand the profound differences between perceptions and realities when it comes to their prospects.
Join Michael for this most enlightening podcast episode.
