When it comes to organic reach on Facebook, your personal profile has considerably more reach than your studio's business page. Your business page serves more as a staging ground for your Facebook ads.
There are ways to leverage the reach of your personal profile to benefit your business. The secret is not to directly sell or promote your business on your profile. That's not the environment for sales. It is however a great way to engage with your ideal customer. In this episode, I discuss ways to promote your music school on your Facebook profile without ever making a sales pitch.
