Niching down is by far the most effective way to make more money, while simultaneously making our lives easier, so it’s no surprise why so many business experts are all for narrowing our scopes.
The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we’re more than a little hesitant.
What is it that’s stopping us from niching down? Is there ever a good reason to forgo finding a niche and simply aim to serve everybody?
In this episode, producer of the show and host of the MicroFamous podcast, Matt Johnson shares why most solopreneurs are reluctant to niche down, and why we need to do it anyway!
3 Things You’ll Learn in This Episode
Why not niching down does our audience a disservice
How to get over the fear of there not being ‘enough’ people to serve
How to pinpoint a profitable niche
Guest Bio-
Matt Johnson is the founder of done-for-you podcasting agency, Pursuing Results and host of the MicroFamous podcast. Also the author of the book of the same name, Matt is passionate about the benefits of niching down and becoming famously influential to a small group of people.
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