As has been said before, the pandemic has brought the future forward and accelerated trends in so many industries, including philanthropy. In this NGPF podcast, you will hear from Soraya Alexander, the COO of Classy. She shares insights from their recent 2021 report on Why America Gives. Listen and learn more about how individuals shifted more of their giving online which makes it important for non-profits to make that checkout process as frictionless as possible (sound familiar to those who shop online?) In addition, she shares the generational differences on where individuals find causes to donate to, the type of organizations they donate to and the reasons behind their charity. Enjoy!
