Carrie works with direct to consumer, ecommerce brands with paid social media advertising. She has deep knowledge on how to get in front of the right people with paid Facebook Ads, Instagram Ads, and ecommerce strategies.
Soundbites From Today’s Episode:
Always make sure that you’re marketing full funnel: top of funnel (awareness), mid-funnel (warm lead), down-funnel (conversion).
Make sure you go through your entire purchase process. Have a few friends do it and have them share the user-experience with you. Your ads can be so great, but if the landing page and checkout isn’t great, your campaign at large may not be a success.
Quick Wins YOU Can Do Today:
[Hint: Try some of these simple things anyone can do to increase their exposure.]
Look at your average sales from 2017-2019 and try to avoid looking at the “peaks” that you may have experienced in online sales during covid.
You have to stay tuned into the news when running paid ads so that you can ensure you’re playing off of trends, consumer behavior, and latest events.
Record your client story and successes to create case studies for your work!
To learn more:
