Welcome to this week's episode of The Process Podcast. Music has long been a tool for amateur and pro-cyclists alike. First off, we dive into our proprietary mindset tools and detail how you can use music to elicit desired psychological responses that will support your efforts on and off the bike. After will introduce this week's extraordinary guest, R.J., aka Bear Grillz. Bear Grillz is an American electronic dance music D.J. and record producer based in Denver, Colorado. Tune in as he brings us into his world and explains the entrepreneurial approach to become one of dubstep's most respected names. Next, we discuss the parallels and differences between the music industry and pro-cycling. To conclude, R.J. offers us a lesson on his lucrative side hustle on investing in cryptocurrency.