This episode, Charlie and Rita get stuck into all things media by starting with a review of the Global Ad Spend trends for 2021-22. They then discuss the important role that mobile can play in enhancing out of home advertising before discussing what could perhaps be the next big social media platform for schools – Nextdoor.
Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
Episode links:
The Marcom Society
Global Ad Spend 2021-2022: Where budgets are going
Why mobile is key to unlocking the value of out of home advertising
What is Nextdoor? How to use the social network for neighborhoods
