One of the most common misconceptions that entrepreneurs have was represented by a movie created in the late 1980's called, "The Field Of Dreams."
You see, many entrepreneurs start their business with same exact idea that is whispered throughout this movie over and over again.
That is, "If you build it...they will come." (Actually, in the movie the phrase is "he will come", but it's been pluralized through the years when it comes to business application.)
They don't think they need marketing. That's because they believe, "If you build it...and it's great...they will come."
Unfortunately, this approach will put you on a certain path toward failure.
Yet, join Michael as he shares how you can achieve the true Field Of Dreams with your marketing.
