There is a shared goal between artists, musicians, actors...and entrepreneurs. They all want to be discovered.
This is perfectly natural. After all, that's a large part of chasing the dream.
If we work hard and perfect our craft and create something tremendously unique...one would think that someday...
Someone is going to come along, discover our greatness, and then the rest...as they say, will be history.
We won't need marketing. Stars don't need marketing and promotion.
Sadly, this isn't how it works in the real world of business.
Join Michael as he shares some hard truth and some happy news about being discovered.
