Many marketing professionals and sales people approach their prospects as if they are engaged in some type of heavy combat.
They are going to try to overwhelm these potential customers with punches of brilliance that are going to knock out any objections their prospects might conjure.
It's mano a mano. One on one. You're not leaving this room until I get you to buy this product.
This is the wrong approach to sales.
Still, it would be naïve to think there isn't some type of conflict involved each time you are trying to generate sales.
There is always some level of friction, because they don't want to give you their money.
So how do you handle this in a way where both parties can be successful and everyone can remain friends? Join Michael for the answer.
