Today’s program is the third in our LAUNCH series, a set of programs that repurpose portions of a 2021 podcast known as Flawless Launch. Those podcasts discussed the learnings from the book “The Entrepreneurial Mindset”, a book which was written to help defeat the epidemic of small business failures in the US. Today’s topic focuses on “reasons for starting a business” … and as we’ve said many times before, there are some very good reasons, and there are some really bad reasons!