David Schonthal: Overcoming the Resistance That Awaits New Ideas.
David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation, and creativity. Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising innovations and change initiatives often struggle to gain traction with their intended audiences – and what to do about it. This work is popularized in David’s bestselling new book, The Human Element: Overcoming the Resistance That Awaits New Ideas.
