Many entrepreneurs believe their main challenge is their competition. To win, they don't have to be perfect, they just have to be a little better than their competitors.
In the end, this mentality is not a healthy one for business owners, as they need to reach much higher if they are going to be successful and have sustaining power.
But, the largest error in this reasoning is they are frequently overlooking their greatest competitor. And that competitor?
It's a REAL bear.
Join Michael as he shares the bear truth about entrepreneurial success.