What exactly is a Chief Evangelist?
In business, we’ve embraced the idea that customers can be evangelists, but it's important to remember that employees and business builders can be evangelists too.
Our guest, Guy Kawasaki, is the Chief Evangelist at Canva, a title that he explains can only work if the product can change the world—or at least a significant part of it. He’s the host of the Remarkable People Podcast, an executive fellow of the Haas School of Business (UC Berkeley), author of 15 popular books, and an adjunct professor of the University of New South Wales. As a former revolutionary at Apple, Guy popularized the concept of evangelizing in the technology business, and his ideas behind this concept have spread like wildfire.
In our interview, he tells us how to evangelize products and services by providing valuable content to the target audience. The key is to define “valuable” as something that can make their life better, as opposed to increasing your sales and profits. He discusses his journey of how he went from schlepping jewelry, to working closely with Steve Jobs at Apple, to ultimately impacting millions on a daily basis through the art of evangelism.
You won’t want to miss this inspiring and thought-provoking episode.
Listen and enjoy!
[00:01 - 07:28] Opening Segment
Guy Kawasaki’s life before Apple His experience working in the jewelry business Let’s get to know Guy’s background Starting to be the chief evangelist of Canva Being the host of Remarkable People Podcast How Guy made the transition from jewelry schlepping to Apple[07:29 - 15:46] There’s always an innovation based on the needs of the customer
What sets apart great salespeople from people that don’t sell Find something great to sell Understand where the buyers come from Be willing to take rejection Guy’s experience joining Apple Company Apple's not the company used to be and it’s more than a trillion dollars Guy shares his insights about what being an entrepreneur means A person who creates a product/service that people don't even know they need[15:47 - 28:29] Making People Remarkable
Skills leaders need to make a company an empire The lessons of Macintosh and Steve Jobs How Guy bridges the gap between delegation and letting people be autonomous Both skills are necessary but you should know when to do which one What Guy does as the chief evangelist of Canva It’s about empowerment and democratization of design[28:29 - 30:40] Closing Segment
Learn more about Guy with the Rapid Fire Questions!Connect with Guy
Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable!
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Resources mentioned:
Book: If You Want To Write - Brenda UelandKey Quotes
“It's better to be lucky than smart.” - Guy Kawasaki
“[Canva] is the democratization of design, so that people can become better communicators.” - Guy Kawasaki
“ I'm on a mission to make people remarkable by listening to the stories of other remarkable people.” - Guy Kawasaki
