One of the grandest illusions and delusions when it comes to marketing is that it's your job to trick your customer into saying YES.
Whatever hack. Whatever latest gimmick. Whatever innovative trickery you can muster.
This kind of Machiavellian approach to malevolent con artistry has plagued the high roads of strategic marketing since the beginning of time.
And, if you use bait and switch techniques, you're only going to hook the worst kinds of fish. The ones you don't even want as customers.
Join Michael as he shares the clear alternative to marketing for dummies.
