Independent baseball and its promotions are this episode’s focus, with guest Mike Kline, who discusses how the Schaumberg Boomers work against five major league sports, several other minor league competitors, and still draw a large crowd out to the ballpark each home date during the summer. Kline discusses the promotion meetings, where the only response that can’t be given is “no” and how to effectively use small promotional activities to yield big results on a fraction of the cost. Twitter: @MikeKliner
