Lawyering 2.0 - Shifting to a "Customer"-focused Model

Law firms are beginning to borrow from the corporate world to incorporate aspects of their clients' business models. Fenwick & West has created a new Product Manager role that borrows from the consumer products world and is modeled on a structure commonly seen in their clients' businesses.  Managing Partner Kate Fritz discusses Fenwick's innovative efforts in this area and the increasing ways in which law firms must adapt today to fit their clients' needs.