The Central Hockey League has provided the Midwest with entertainment on the ice since 1992. Helmed by Commissioner Duane Lewis, the league has a strategy of providing fun, exciting games which end in shoot-outs if the games are tied at the end of regulation. Lewis talks about "sticking to their guns" when discussing the shootout policy of settling overtimes, how some markets have been hurt by paper hanger ownership groups desperate for ideas on drawing a crowd, and working with cities to foster the best partnership between a team and arena. Twitter: @CHLProHockey
