Ontario Reign Team President Justin Kemp oversees one of the newer ECHL franchises in one of the newest arenas in the country. Situated in Ontario, California on land that used to be a racetrack, the entire footprint has been developed into a dynamic revenue stream, including a mall, car dealerships and arena. Kemp talks about the ability to draw out fans in the local area, some of the sports marketing tactics he employs, and how to achieve great activation for corporate sponsors.
