If you’ve logged onto a team website, tried to buy tickets and witnessed as beautifully rendered map of the arena, chances are, you’ve used Mike McAdam’s work. Head of Business Development at IOMEDIA, McAdams talks about some of the new ways that patrons are interacting with the team, and how having new online features can result in large revenue streams emerging overnight. McAdams talks about his time in the MLS, as well as how the fundamental understanding of selling tickets with a franchise has helped foster growth in IOMEDIA’s application process from vendor to end user. Twitter; @McAdams18
