Eavesdrop on my lunch with Alex Segura as we discuss why <em>Secret Identity</em> could have been his first novel but wasn't, the reason he's so fascinated by the '70s comics industry (and how he was able to get it right), the purpose of the book's period-specific comic book illustration interludes, how Duffy Vohland (the guy responsible for turning me into a comics pro) almost played a much larger part in the story, how to make mysteries work, the way his editor helped to make the book better, what we can expect in the sequel, how Archie Andrews introduced him to comics (and how he felt writing that legacy character himself), writing an origin story for the Star Wars character Poe Dameron, and much more.