Many beginning entrepreneurs struggle with the concept of price. Actually, many intermediate and even advanced business owners do as well.
They worry about their pricing. Obsessively. Are we too expensive? Are we charging too much?
What are our competitors doing? Are they charging more? Or less?
The problem is that price is the wrong discussion to have. Price is actually totally irrelevant in most cases.
Join Michael as he explains the secret to being able to charge whatever you want.
