David Haney is the branding genius behind the NHL’s “Coolest Game On Earth” campaign. Haney discusses how to develop a good brand or repair a sick one. This is very key in the modern age of social media and among fragmented platforms of messaging. How do you get people to feel the right away about your brand? Haney leads with the way with an amazing episode of digging deep into the heart of what branding is, and some of the misconceptions about brand in general. Haney finishes the episode by offering a gift to the podcast and its listeners. Twitter: @DFHaney
