North of the American Border is one of the top minds in sports revenue generation in Paul Fruitman, who has sold for the Toronto Blue Jays, Halifax Rainmen, Toronto Argonauts, and Edmonton Eskimos. Fruitman understands not only the ticket selling aspects, but also the social media ones, speaking on both in a combination style that separates him from most sports marketers. Fruitman discusses premium seating, sports marketing, and customer service, along with how each person should look at their own career aspirations in the field, especially on whether to move to a new franchise after a certain point in time. Twitter: @Dngitasawngrp
