With the widespread impact of the pandemic on sales, growth, and outcomes, marketers now have a new mandate to take center stage in their companies, connecting the dots between business priorities, customer data, needs, and the digital agenda to create value and aggressively drive growth. What initiatives can CMOs take to shorten their sales lifecycle without disrupting the customer experience? How can businesses extract insights to improve revenue intelligence while data complexity increases? Enterprise Talk speaks to Mariana Cogan, CMO at People.ai, to learn more about how organizations can drive their Go-to-Market (GTM) strategy while aligning sales and marketing outcomes and how People.ai's revenue operation solution can help them achieve that.
