It can be incredibly overwhelming to work out where you should be on social media. There's Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn, YouTube, Pinterest, Clubhouse and more emerging all the time. But where should you start? How can you decide? That's what we're talking about today.
On this episode, I go through how to assess the platforms, think about your audience, work through content styles, and compare these elements and more to create an order for where you need to focus.
When you feel you should be everywhere (or maybe you are!), it can have a negative impact on you being able to make a real impression anywhere. It's important to grow, look at new markets and grow your social media presence, but if you're so overwhelmed you don't know where to start and aren't dedicating enough time to anywhere to give you the maximum chance of success, you need to revisit and realign your strategy. And this podcast should help.
