This work can be hard. It takes a lot of self-awareness, a lot of humility to see yourself for who you really are sometimes, and a lot of determination to create the changes you want in your life. So if it's just a lot of hard work, why invest in this process? Why take the time to work with a coach or do self-coaching? Why invest time and money to do something that can be so heart-wrenching and overwhelming sometimes? Today, I'll share with you why I do it, and it will probably sound a lot like the reasons you'll want to do it as well.