SMaC Recipe is a concept developed in the book Great by Choice. A SMaC recipe is a set of durable operating practices that creates a replicable, consistent success formula. The word "SMaC" stands for Specific, Methodical, and Consistent. A solid SMaC recipe is the operating code for turning strategic concepts into reality, a set of practices more enduring than mere tactics.
It is like the U.S. Constitution, both durable and practical, yet also amendable. Great companies and social enterprises change their SMaC recipe no more than about 20 percent per decade, so a key SMaC question is, What is the right 20 percent to change?
In this episode, we discuss why SMaC recipes are important, and why they help companies maintain discipline. Also we provide several SMaC examples and outline how to build a SMaC recipe.
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