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Neal Foard has spent more than 20 years creating award-winning ad campaigns for clients on four continents. From the experience of thousands of presentations to clients all over the world, Neal has created The Passionate Logic Project™ to help business leaders sell their agendas more persuasively. He has been a featured speaker at TED and is recently known for his TikTok videos which have been viewed millions of times over the past few months.
"There's nothing wrong with us that can't be fixed by what's right with us." The EQ of the gym bro – When someone is new on your team, ask them to help you out. Find a way to include them. Get them an early win. Make them feel part of the team as soon as possible. The element of mystery – Have an aha moment. Don’t spoil the punchline. Save the reveal for the end… Remember the Whitney Houston story? Your first words of a presentation or a meeting are the most valuable real estate you have. Don’t waste them. Be thoughtful. Practice. Don’t tell them “I’m so excited to be here…” Launch with intrigue, with movement, with a story… How To Use Power – “The thing that gave him more joy than anything was using power to make life more amazing for his team, make you feel like you mattered to him.” – “All business is personal. The best business is very personal.” - Rick Lenz Data is a tool - Our first use of it should be to make people smile. – Your family trip to Disney World… What happened? The Physics of a Bright Smile – The most important decision you can make is to be in a good mood. - Voltaire What Motivates people: Lillian Moore shares a quick story that reveals what really motivates people: "A few months after my husband and I moved to a small Massachusetts town I grumbled to a resident about the poor service at the library, hoping she would repeat my complaints to the librarian. The next time I went to the library, the librarian had set aside two bestsellers for me and a new biography for my husband. What's more, she appeared to be genuinely glad to see me. Later I reported the miraculous change to my friend. "I suppose you told her how poor we thought the service was?" I asked. "No," she confessed. "In fact—I hope you don't mind—I told her your husband was amazed at the way she had built up this small-town library, and that you thought she showed unusually good taste in the new books she ordered." Source: Reader's Digest (Similar to Neal's coffee story. “Puuuurfect”) Begin each story with a vague suggestion that there's a lesson to be learned by the end... Steve Martin - Do NOT begin a talk with, "Hey, how's everybody doing?" A leader's job is to facilitate their people's best work. Presentations: Do not read bullet points. If you do that, you're just passing along information. You need to attach emotion to it. How to be more persuasive? Be willing to listen and open to changing your mind. Send the signal to them that we can do it. We're not there to win. The power of listening is underrated. Learn what does and doesn't matter to them. "People don't change their minds unless they want to."