The Southeast Asian markets are serving as new growth potential in the world of sports revenue. Hass Aminian, on vacation in California from Singapore, explains how some of the largest new markets are becoming a potential goldmine for internationally marketed teams in the world, especially in The Olympics and the world’s game of football. Aminian discusses how the markets are changing, and what sports sponsorship activation for international brands may entail in the future. Twitter: @HassAminian
