How do you describe your work to sell it to people? Writing blurbs is a real skill! You generally have to avoid doing these four things: Underselling, Overselling, Selling the wrong story, or Revealing too much. It's quite a tricky balance to master. I've been writing feature blurbs for comics here on DD for many years now (about 16), so I've developed a technique but even I haven't mastered it!
- Overselling is when you promise too much, more than the work can ever provide. It might help you attract an audience but it'll probably piss them off when the promises aren't met.
- Underselling is when you downplay the work too much so that it doesn't really sound interesting and discourages people from checking it out at all.
- Selling the wrong story is when you advertise things about your work that it's really not about, like advertising it as a love story when it's really about violent action. You'll just attract the wrong audience and lose readers.
- Selling too much is when you reveal major plot points and crucial story elements. People don't usually want to look into a story if they already know how it's going to go.
My technique with featured comics is to use a standard format. I introduce the main character and and the issues facing them in their world. Then I talk about the art and the story style. I do this so I can personalise the story for people, centering it onto that character or characters. Mentioning the issues introduces some stakes so people start to wonder how the character will deal with those. Talking about the world of the characters gives everything a context, a playing field unique to them and their situation. Talking about the story style, genre etc filters things to the correct audience, as does the mention of art. This works for me because I have to do it over and over hundreds of times, another style might work better for you. :)
This week Gunwallace has given us a theme to Sad W - Hurry up and wait! All the loose energy and stress of a Friday afternoon when it’s almost time to go home but your boss throws an urgent last minute job onto your desk. Hurry, hurry, quick, finish! Damn, you made a huge mistake, do all that bit again. Hurry! This is a modern sounding, high energy, track, thrumming with urgency.
Topics and shownotes
Links
Forum post - Writing spoiler free blurbs - https://www.theduckwebcomics.com/forum/topic/179116/
Featured comic:
Remedial Magic - https://www.theduckwebcomics.com/news/2022/aug/01/featured-comic-remedial-magic/
Featured music:
Sad W - https://www.theduckwebcomics.com/Sad_W/ - by Sstavix, rated E.
Special thanks to:
Gunwallace - http://www.virtuallycomics.com
Ozoneocean - https://www.theduckwebcomics.com/user/ozoneocean
Banes - https://www.theduckwebcomics.com/user/Banes/
Tantz Aerine - https://www.theduckwebcomics.com/user/Tantz_Aerine/
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