Mark launched his creative production company Phanta Media in 2006, grew it to a little over $2mm in revenue, and then slowly watched as it all crumbled around him. Through the hard lessons learned and working to not make the same mistakes twice, today Phanta focuses less on “keeping the machine fed” and more on doing extraordinary work with really cool people.
As a brand strategist, Mark understands that YOU need to be courageous. There's only one YOU and it takes courage to go all-in on you. The courage to trust your gut while also pushing your comfort zone. The courage to say what others can't, or simply won't say. The courage to see 10x ahead of where you are now, believing that you can make it happen. Courage is what we admire most from extraordinary people and brands. Courage is what you need.
During the show we discuss:
● Why most people/brands fail to stand out from the competition and connect with their audience
● How to determine your customer avatar and the problems they need solved
● Elements that influence the creation of must-watch brand advertisements
● The secret formula for creating can't-ignore brands and must-see content
● How to decide what new forms of content your brand needs
● How to determine your own unique selling proposition
● Why "courage" is the thing that leaders/brands need
● Essential elements of a content marketing strategy
● The 3D’s process to know what you really want
● How to build a brand through content
● How to quantify the power of a brand
● How to produce quality content
● How to plan a content strategy
● Why invest in branding
Show resources:
