Selling the MLS in a market filled with sports choices is exactly what Mike Ernst is up against, yet the Chicago Fire’s ticket sales have continued to set records and revenue marks for the league. Ernst talks about his philosophy on selling, the relationship between sales reps and season ticket holders, the impact of supporter clubs which are unique to the MLS in US team sports, and how the Fire continue to broaden their prospecting of new customers. Twitter: @RealMikeErnst
