One of the greatest eye-openers in life is when we become conscious that we are either expanding or contracting and that there is no in-between in business. The next lesson is to understand that there are 2 ways to accelerate your revenue: 1. Sell higher-priced properties and 2. Sell more units. While both help you expand the easiest way to be profitable is to sell higher-priced properties assuming you maintain a commission rate that brings in more revenue. Once you establish how to acquire better business through testing, understand your cost of acquisition and then hit the accelerator and don’t let up.
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