In this episode, Tom discusses the SWOT analysis (Strength-Weakness-Opportunity-Threat), how it works and why it's a valuable tool in your marketing strategy. You can strengthen the success of your marketing by carefully examining each of the four elements of SWOT analysis.
Conversation Highlights:
[00:00] - Intro
[00:55] - The SWOT analysis for marketing
[03:07] - Strengths of your marketing strategy
[05:31] - Identifying your Weaknesses and working on them
[06:39] - How a guy examined his marketing weaknesses
[09:38] - Questions to ask yourself to find your marketing weaknesses
[11:43] - Marketing Opportunities you have
[13:26] - The influencer-relationship opportunity
[14:06] - Anticipating your Threats
[14:50] - The Contractor Fight was prepared for a potential threat
[18:04] - Actions you need to take to grow your business
Resources:
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https://thecontractorfight.com/cheap/
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