Everyone’s got a story to tell and when we lean into those stories, and make them part of our messaging, we create a strong sense of belonging for the communities we build.
Our stories, unique experiences and the things we wish were different in the world are our superpowers. They make the people who resonate with us feel seen, and that’s key to getting people to buy from us.
How do we use these stories in our messaging? In this episode, I’m joined by The Pitch Whisperer John Livesay and actor Andrew Gray. They are the co-creators of The Superhero U, and in this episode they share how their program came to be, and who they want to help.
How can you feel confident in yourself if you don’t think you have any stories to tell? -Dana Malstaff
3 Things You’ll Learn in This Episode
The power of your own unique journey and experiences
Guest Bio
John Livesay and Andrew Gray are co-creators of The Superhero U which is a community to help people discover their superhero power and live a life full of confidence and creativity.
John Livesay, aka The Pitch Whisperer, is a sales keynote speaker who shows companies’ sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John’s award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book Better Selling Through Storytelling and the online course "Revenue Rockstar Mastery." His new book, The Sale Is in the Tale, is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin (UTLA), Pepperdine Graziadio Business school, and the University of Chicago Booth School of Business and his book is now required reading for the UTLA course on Entertainment and Media studies.
Andrew Gray is an actor, humanitarian, producer, writer, model, public speaker, creative director, and an incredible athlete with an adventurous spirit. Sharing a unique background of being both Native American and Mexican, this has given him a purpose to advocate for representation and inclusion through his work in media and entertainment. Gray is known for acting in television & film on platforms such as Netflix, Amazon, Nickelodeon, and Discovery ID. Andrew has had the distinct privilege to have worked with top leading brands such as Gucci, Dior, Adidas, Sony, and Tanqueray. Gray has worked with numerous charities in the past - Mental Health Foundation, Big Brother Big Sister Los Angeles, Sacramento Children's Home, Kids Can Cosplay, Children's Hospital Los Angeles, Help Feed America, Run To Feed The Hungry, Make A Wish, and takes aim at The American Indian College Fund. Furthermore, Gray is currently associated with the non-profit It Starts with One Today.
For more information, visit http://superherou.com/
Follow @thepitchwhisperer and @andrewgray on Instagram.
