We wrap up our interview with Brandon Leibowitz of SEO Optimizers with insight into long tail keywords and how modern searches are made. This discussion provides some important considerations when you are thinking about search. That includes the idea that almost every search Google sees is new. The advance of voice recognition and mobile searches gives us almost infinite variations on search.
What Are Long Tail Keywords?We skip over what a long tail search is and thus a definition of long tail keywords. Think of each additional word on a search a filter or qualifier. For example, a search of "cars ford sedan blue used" is far more specific than "blue cars". That is how we get into a niche. We keep adding on keywords and extend into a long tail search. The words may be limited in usefulness individually. However, they combine to provide a very specific (and useful) list of results.
A Little BackgroundSEO Optimizers is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which converts into clients, sales, leads, etc.
Brandon started in digital marketing in 2007 after graduating with a degree in Business Marketing. In his first job, he handled the marketing aspects of an e-commerce website.
The company was a national e-commerce brand that had recently built its website and was looking to bring more traffic to it. He had no idea what he was doing, and neither did they. Thus, he spent a lot of time reading books and joining digital marketing forums to learn as much as possible about this new type of marketing.
That led to him helping them with many tasks: search engine optimization, email marketing campaigns, creating an affiliate program, optimizing paid ads on Google AdWords, setting up social media profiles, and a bit of web design. You could say that he wore many hats working for this company.
The Start Of SEO OptimizersIn 2008, he realized that most businesses would need a website to stay competitive in the future. Having a website is only one piece of the puzzle. Ultimately, they need someone to help market their website to bring in traffic that will, in turn, convert to clients.
That led him to stick with digital marketing and start his own company, SEO Optimizers. A friend built him a website in exchange for doing SEO for his insurance website. That work ranked him above government websites for all his major keywords.
He has always worked full-time at ad agencies, helping clients with search engine optimization. He worked on freelance clients from SEO Optimizers at night after work. Recently, he was able to quit his daytime job to pursue the company full-time.
See more of Brandon at:
https://www.youtube.com/c/BrandonLeibowitz/videos
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