Tom shares five reasons why you need to really go after your past customer list. It's not just about having the option to give them a free resource or hear a compliment. This is a business strategy that you're gonna want to implement.
Conversation Highlights:
[00:24] - A common mistake contractors make repeatedly
[02:50] - There is money in your list
[03:12] - Repeat customers spend more money
[04:45] - Lifetime value of a client
[05:34] - Past customers are easier to sell to
[07:09] - Reach out and communicate with your past customers
[09:19] - New customers cost you more
[11:34] - Your repeat customers promote your business
[14:14] - Customer retention and repeat business will drive your business
[15:50] - Retain more customers to increase profitability
[16:36] - Actions you need to take
Resources:
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