Too many real estate agents start off a professional discussion with the words, “I feel.” There are certainly many veteran agents who have developed an intuitive feeling about how the market is behaving or how an outcome will be achieved; however, intuition is no match for solid data. Data simply doesn’t lie and is there for you to study and make educated statements about how the market “facts” are behaving. So, you must not ignore the data or you’ll sound less than professional against the competition that has a firm understanding of the facts.
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