Being continually sold out of ticket inventory is that “good problem to have” for any franchise, but Joe Cote explains how it can cause some consternation for his fanbase, especially when the perception of being sold out causes patrons to buy off of the secondary market when there are tickets available on the primary market. Cote talks about how the Timbers have embraced the Portland marketplace, establishing a special relationship through a different branding campaign which didn’t use some of the traditional “call to action” methodology and instead focused on showing the Timbers’ fanbase. Cote discusses how he got into the sports business, as well as how the title of vice president means little when it comes to a difference in his performance prior to earning the title.
