Vaibhav Sahgal is VP of Consumer Product @ Reddit where he has been for close to 5 years. Prior to his leading consumer product, Vaibhav spent 3 years as Head of Growth at Reddit. Before Reddit, Vaibhav spent an incredible 8 years at Zynga across different roles including Director of Product and GM for "Words with Friends".
In Today's Episode with Vaibhav Sahgal We Discuss:
1.) Entry into Product + Growth:
How did Vaibhav come to lead some of the best growth orgs in the world at both Reddit and Zynga? What are 1-2 of Vaibhav's biggest takeaways from working with Mark Pincus @ Zynga? What is the most painful growth lesson that Vaibhav learned that he is also pleased to have learned?
2.) WTF Really is "Growth":
How does Vaibhav define growth today? What is it not? How does Vaibhav fundamentally differentiate between value connection and value creation? Is growth an art or a science? What tactics have died a death? What remains stronger than ever?
3.) Hiring Your Growth Team:
How does Vaibhav advise founders on when is the right time to hire their first growth professionals? Where should they sit within the org? In product? In marketing? Standalone growth team? What are the biggest mistakes Vaibhav sees founders make when hiring their first growth hires?
4.) The Interview Process:
How does Vaibhav structure the interview process for all new growth hires? What are the steps? What are the must-ask questions when hiring for growth? What are good answers? How can founders use case studies and data to determine the quality of a growth candidate?
5.) The Onboarding and Integration:
What is the optimal onboarding process for all new growth hires? What are signs in the first 3 days that a growth hire will vs will not work out? What can leaders do to ensure growth hires are integrated with the rest of the teams? What are the biggest mistakes founders make when onboarding growth hires?
Items Mentioned in Today's Episode:
Vaibhav's Favourite Book: Andrew Chen: The Cold Start Problem
