Summer collegiate baseball can either be something that is not made for the paying fan or it can be essentially a minor league with 30 home dates. Mike Lieberman chooses to believe his East Texas Pump Jacks are the latter. Lieberman talks about how the Pump Jacks go about utilizing interns and two full-time staff in order to bring a full minor league experience to the residents of Kilgore, Texas and remain competitive in the Texas Collegiate League. Lieberman discusses why group tickets are key to filling stands with paying customers and his philosophies toward building long-term revenue and fan loyalty while selling out the house. Twitter: @SportsExec13
