I spent some time last week with a local business that had just finished redoing their core values. They spent a ton of time getting them right and a question came up. How do Core Values start to trickle down and truly affect your business? Well, let’s talk about that today! Thomas Joyner with Business on Purpose here.
What does taking the next step with those look like?
How do we incorporate those into everything we do? They should inform every decision we make and every task we complete Does it push us towards Healthy Culture, Excellence in Design, or Healthy relationships?I want to talk for a few minutes about why all of this matters. Like why can’t I just come in and work hard and that be good enough. And yet I would argue that following these core values leads 100% of the time to being a great at whatever you do. Can you do it without your values, yes, maybe… but if we lean into a healthy culture, excellence in design, and healthy relationships both internally and externally, it leads to a quality product every time! And…a quality experience, which is just as important.
Not sure if you have ever heard of Pal’s Sudden Service? Pal’s is a local fast food restaurant to Johnson City, TN. 30 locations all across Eastern Tennessee. They keep it as simple as it needs to be. Burgers, hot dogs, fries and milkshakes.
And here are their core values:
-Delight customers in a way that creates loyalty
-Daily excellence in products and service
-Exceptional value
-Training for ALL employees
Here’s where that shows itself. They time each customer as they come into the drive-thru and on average a customer spends 18 seconds at the order window and 12 seconds at the pickup window!!! No wonder customers are loyal.
You would think they make a lot of mistakes going that fast, nope! With their core value of daily excellence in products and service they just finished a study that they make a mistake on an order 1 out of 3600 orders!!! Unreal
So they are fast, they are accurate…nailing the first two core values and it leads to exceptional value for their customers.
Lastly,, training for ALL employees.
New employees get 120 hours of training…120 hours…before being allowed to work on their own. Grilling burgers, mixing shakes, taking orders…everything. Then, every day, every shift…their computer generates the names of 2-4 employees who take a quick quiz…if they pass, they go right back to work, if they fail…it’s back to training and retraining to improve their knowledge.
YOu may look at that and say…gah that’s overkill. I mean it’s fast food, does anyone even notice that? Couldn’t you say the same about the technical side of your job…fill in the blank. Will anyone notice if we do that well? Well, they did a study…again and their average customer comes to Pals 4x more than the average McDonalds customer. That’s a loyal following. That’s the culture and the impact you should hope to create.
The CEO was interviewed about all of this training and the way they do things and they asked him…120 hours of training, aren’t you nervous that you’re going to spend all of that time training and your employee is going to just leave? And his response was as good as gold.
He looked back at them and said, “No, not really. I guess the way we look at it is, what if we don’t train them and they stay?”
That’s where Core Values have sunk in so far that they touch every part of the organization. Because they know they must Delight their customers and create loyalty, they must have excellent products and service, they must create exceptional value and they must accomplish all of that through exhaustive training.
That ensures that the main thing stays the main thing!
So…if you wrote down your Core Values, could you point to practical ways that they are implemented, and do you spend an adequate amount of time on each to make sure they show up with your team every day?
I’d wager no.
Do…it matters…people notice. Alright y’all, that’s all I have today! Take a few moments today to write down each of your values, ask the team if they know them and be honest about whether they are priorities for you or just cute little billboard quotes that have zero impact.
