I have seen so much discussion recently about social media and email newsletters. Today, I want to encourage something critical: Focus on your goals as a writer and the experiences you want to have with readers. I worry that focusing too much on what each social network provides (the trends, the algorithms, etc.), has us ignoring our own creative vision. And in the process, ignoring the moments that truly matter in living your life as someone who writes, who reads, and who is in conversation with others who write and read.