Nowadays, as more and more people work from home, having multiple income streams is increasingly important - and world-renowned marketing expert Martha Krejci has created a system to help you maximize profits by developing these streams one at a time. Join Meny Hoffman as he and Martha talk about affiliate marketing, how many income streams a person should have, what social media platforms you should emphasize and which you shouldn’t, how to use SEO to get to the top of Google searches, and much more. Listen and enjoy!
Martha Krejci is a world-renowned expert in the areas of SEO, organic traffic, and personal brand building. She uses these three skill sets together to teach everyday people how to make sustainable and even scalable income with affiliate marketing. Fortune 500 companies often invite her to teach their own affiliates how to be more successful. Other companies have put her on their payroll to educate their own affiliates on a regular basis because they see a major uptick in activity after she speaks.
Key Highlights:
[00:01 - 07:50] Opening Segment
• How Martha's mindset led her to become an entrepreneur.
Why quitting her job and starting her own business was a defining moment in her journey• How Martha created an exit strategy and goal for her business
• Be realistic with your goals and not be overly optimistic
[07:51 - 19:40] How to Succeed When Starting Your Own Business
• How Martha realized moving to the SEO space was a good fit for their skills and experience
Why her previous corporate experience helped her to be prepared for the entrepreneurial path• What you need to create content that gets you results
Giving away free training sessions on SEO and ecommerce• Google is a great tool to determine what content to create in order to rank well
[19:41 - 31:26] How to Create Content That Gets Scraped
• Why long-form content is not as effective as shorter content
• People should focus on one medium and master it before branching out
Figure out what platforms are most authentic to them and focus on those• How to be successful in affiliate marketing
Affiliate marketing is a great way to start off with income[31:27 - 43:54] Closing Segment
• Martha on the rapid-fur questions
• Q&A: When is my business ready for rebranding?
Want to connect with Martha? Follow her on LinkedIn, Facebook, Instagram & YouTube. Visit her website, and be your authentic self.
Key Quotes:
"We need to think about ourselves less. And we need to think about who we're about to serve more." - Martha Krejci
"You build your business from giving away." - Martha Krejci
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