There are many misconceptions that get in the way of our maximizing our success with our businesses.
These marketing missteps limit our opportunities, squelch our ability to exponentially grow, and can threaten our ability to even survive.
One of the biggest misunderstandings when it comes to marketing is this idea of a "sales funnel".
Dump all of your prospects into the top of the funnel, and watch as they work their way down to being ready to pull out their checkbooks and ring your cash registers.
Surprisingly, this approach to your marketing can lose you sales. Join Michael as he shares the many doors of business success.
