The Mountain West Conference holds one of the hottest tickets in Las Vegas during conference tournament time for men’s basketball. Dan Butterly oversees the Mountain West’s annual conference tournament, and talks about how he helps sell sponsorship inventory as well as achieves activation for corporate clients. Butterly discusses how the Mountain West engages and educates fans during a rabid, sell-out situation for each game, as well as ensures that once teams lose, fans have a secondary ticket market to resell to fans interested in attending the remaining games on the schedule. Twitter: @DanButterly
