A movie considered by many to be among the greatest every produced is Casablanca.
It features the character of casino owner Rick Blaine played by Hollywood legend Humphrey Bogart.
It's a black and white film from the 40's and it was released during a global crisis. It's a powerful story set in Morocco during the Second World War.
Right after one of the most emotional scenes of the movie concludes, Rick shares a classic line, one of the greatest in film history.
Join Michael as he explains how this famous line illustrates one of the most quintessential truths in marketing.
